What is The Vegan Sheep?

The Vegan Sheep - All digital, sustainability measurement system for fashion products.

About us

The story behind The Vegan Sheep

The Vegan Sheep is a newly created concept with the aim to raise awareness about sustainability in the fashion industry. The Vegan sheep includes an all-digital auto-rating system for sustainable products, and some cool, fresh and carefully designed icons. The concept behind The Vegan Sheep is based on the Cotton as the symbol of sustainable. Cotton is a soft and fluffy fibre that grows in a plant, and currently is the most used natural fiber cloth in the fashion industry. The second most used fibre is a synthetic fibre, the Polyester. A story with a bit of history….

The earliest evidence of use of the cotton by the humankind dated 5500BC, and ever since, it has been used and frecuently mentioned in literature until today’s massive adoption by the clothing industry, thanks to the large production areas and the low cost. During the late medieval period, cotton became known as an imported fiber in northern Europe, without any knowledge of how it was derived, other than that it was a plant. Because Herodotus had written in his Histories, Book III, 106, that in India trees grew in the wild producing wool, it was assumed that the plant was a tree, rather than a shrub. This aspect is retained in the name for cotton in several Germanic languages, such as German Baumwolle, which translates as "tree wool" (Baum means "tree"; Wolle means "wool”). The Vegan Sheep adopts its name and its symbol designs based on this dual concept of a merge between the vegetal and the organic world.

The companies and people behind The Vegan Sheep

TAGENEA is a newly created company born with the objective of developing and marketing the next generation of digital labels for the retail sector.

QQRIQ is a brand strategy consultancy co. We help brands & businesses achieve their goals, accelerate growth and win customers through power of IT & design.

TAGENEA & QQRIQ came along through WORTH project as winners for developing the idea of generating radical new symbology in order to facilitate the identification of sustainable garments to the shoppers (both online and in the physical stores).

Specially designed symbol

Explanation of each symbol and rules to use them

When 0% - 50% score has been reached throughout answers on The Vegan Sheep questionnaire, a back of the sheep on the orange circle background is displayed to indicate a great product with sustainability concept implemented.

What is the influencer's score?

When 50% - 75% score has been reached throughout answers on The Vegan Sheep questionnaire, a sheep is displayed on the light greenish background to indicate a great concept of sustainability of the product..

When 50% - 75% score has been reached throughout answers on The Vegan Sheep questionnaire, but it has been featured also by some influencers on Social Media, a sheep is displayed with sunglasses on a green-ish background.

When 75% - 100% score has been reached throughout answers on The Vegan Sheep questionnaire, a sheep is displayed on the green background to indicate a top of the sustainability concept achieved by the product that has been rated.

When 75% - 100% score has been reached throughout answers on The Vegan Sheep questionnaire, but it has been featured also by some influencers on Social Media, a sheep with horns is displayed with sunglasses on a green strong background.

Does this sound interesting for you?

Let us know if there is anything else we can help you with